25-04-2025 | Comercio

.El Ayuntamiento aportará 4.000 euros para sufragar los gastos originados por las actuaciones previstas en dicho convenio

. En 2025 se van a implementar, entre otras, actuaciones en municipios de más de 5.000 habitantes de dinamización comercial, relevo generacional, transformación digital y formación para comerciantes

Tudela, 25 de abril de 2025

La Junta de Gobierno Local del Ayuntamiento de Tudela, en sesión celebrada hoy 25 de abril, ha acordado aprobar el convenio de colaboración entre el Ayuntamiento de Tudela y el Consorcio EDER para regular el proyecto “Ribera Comercio Competitivo 2025”. Asimismo, ha aprobado un gasto de 4.000 euros para sufragar los gastos originados por el desarrollo de las actuaciones previstas en el Convenio.

El Convenio tiene una duración de dos años, prorrogables hasta un plazo máximo de cuatro anualidades.

El programa Ribera Comercio Competitivo 2025, que viene desarrollándose desde 2023 y que también se va a desarrollar en el año 2025, busca promover y dinamizar la actividad del comercio rural y está promovido por Consorcio EDER en colaboración con los ayuntamientos de la Ribera de Navarra a través de un programa integral de apoyo al sector del comercio que busca revitalizar y dinamizar la actividad comercial en la Ribera de Navarra.

Actuaciones en municipios de más de 5.000 habitantes

En 2025, se van a implementar y desplegar actuaciones en municipios de más de 5000 habitantes, a través de diferentes líneas de trabajo.

Concretamente, una de esas líneas es el fortalecimiento del servicio de dinamización del comercio rural with visits and diagnoses to businesses in Tudela (digital and image mainly). This will be complemented by support for the processing of aids (especially those specific aids that are launched annually by the city council) and the creation and consolidation of new businesses. In addition, generational turnover will be promoted so that the «traditional» businesses remain open and operational, so advice and monitoring will be given especially in those businesses where the people running them are close to retirement age.

Another area of work is digital transformation, through the app of the commerce of Ribera de Navarra (SOMOSRIBERA), with a directory of all the city councils of Ribera de Navarra, businesses and local producers (which in 2025 will include those located in towns with more than 5000 inhabitants). The aim is to inform all citizens about the different businesses, itinerant commercial markets (with their location, products, schedules, day…), product fairs, trade fairs…

There will also be the possibility of placing online orders with registered businesses. Businesses in Tudela will be advised on the use of the app, and Consorcio EDER will register those businesses that are interested. On the other hand, the possibilities that the application has from the point of view of the city council (raffles, dissemination of activities…) will be explained and offered to the technical staff of the city council.

Another line of action is supply and traceability, through the implementation of a pilot project that will consist of the implementation of «vending machine» type machines for local products and km 0 crafts, with an automated and secure sales and payment system, with the aim of facilitating direct sales to the final customer by small producers in the area. Different local producers will be offered the opportunity to open a new sales channel through these vending machines.

Also, another axis of intervention is the implementation of a training and awareness program for traders, on topics related to digital marketing, new business models, waste management and circular economy, energy efficiency, digital transformation… in addition to a campaign to raise awareness for consumption of local commerce.

On the other hand, Consorcio EDER will promote and support the commercial association initiatives of the locality, participating and promoting participatory tables or initiatives that are launched by the city council.

This project reinforces the strategy of Consorcio EDER initiated in 2021, which seeks to strengthen the business ecosystems of Ribera de Navarra, a strategic project included in the Comarcal Strategy for Smart and Sustainable Specialization of Ribera de Navarra, where the commerce sector of the territory plays a prominent role, with the key objective of improving the competitiveness of the commerce sector at an economic, environmental, and social level.

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